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Fashion and health experts join hands with Tefal

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Following global trends, residents of the Middle East become more attuned to wellness while seeking to improve their quality of life. Tefal is bringing an innovative range of solutions, which addresses some of the most pressing needs of families and individuals living in the region.
Showcased for the first time, Tefal unveiled solutions for cooking, home care and garment care, which protect the health and well-being of users while delivering tangible benefits.

Preserving the life and quality of clothing is now made easier. Tefal Instant Control garment steamer removes creases from all garments including kanduras and abayas, while respecting the fabric and cut of each piece of clothing. During the launch, Teresa Karpinska, a fashion stylist & personal shopper from Sweden, demonstrated how the most fashion-conscious consumers in the region can keep their wardrobes runway-fresh using Tefal’s solutions.

“As an extremely style-conscious region, residents in the Middle East are protecting their investment in clothing by making smart choices in garment care, which have the added benefit of being time-efficient and extremely easy to use,” said Pauline Stephan, Marketing Director of Tefal’s parent company, Groupe SEB Middle East.

With a range of products designed to meet the specific needs of users, from young professionals who spend minimal time in their homes to multi-generational families under one roof, Tefal continues to invest in research and development of solutions which enhance the overall quality of life in the Middle East. Style, quality, and efficiency in simplifying everyday tasks in homes around the region continue to guide the company’s strategy to enhance its users’ lifestyles in the kitchen, walk-in wardrobe, and all of the living areas in between.

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