You may think the title is just a bit misleading – but there’s a whole world of difference between “Cristiano Ronaldo undies” and “Cristiano Ronaldo’s undies.” No, the celebrity footballer wasn’t seen flashing his own underpants down here – he just launched his special range of luxury underwear and socks, CR7 by Cristiano Ronaldo, in Dubai last week.
“I think that style starts from the inside out. If you are wearing good underwear it makes you think more about how you put the rest of your outfit together and is a real foundation for your style,” Ronaldo, known previously for modelling Emporio Armani underwear, spoke of CR7. “I really appreciate good underwear and that’s why I decided to start with an underwear brand.”
But is this it for CR or does he want to extend his brand further and dive deeper into the world of fashion and design? To that question we got a very positive answer from the world-famous athlete, who sees this launch as the start of a bigger lineup of products under the CR7 brand.
The CR7 collection, available at quality retail outlets across the UAE, features dynamic colours, detailed design elements, clean lines and sleek yet understated aesthetics. A luxury feel and premium quality are integral to the collection, which comprises four distinct ranges – Luxury, Fashion, Basic and Boys.
With aesthetics and comfort equally important, each collection is fashion oriented and high quality, produced using the finest materials delivering the ultimate in comfort and fit.
La Moda Dubai is the authoritative online source for fashion, beauty and luxury catering specifically to the UAE and greater Middle East region. Established in 2010, the La Moda Dubai fashion blog was conceived to provide breaking fashion and lifestyle news as well as in-depth features that provoke the imagination of the fine living connoisseurs of the Arabian Gulf.
Jim Paolo Joquico