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Forget your Euro trip, shop the Hermès sale in China

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Planning a nice break from Dubai’s swelling heat in some European seaside town? Scratch that and reroute your trip to China where Hermès has bitten the bullet by setting up a flash sale of its unsold inventory.

The French luxury brand broke its own rule regarding sales when it “held a sale at the Hyatt Regency Hangzhou in eastern China to clear unsold stock accumulated over the past two to three years. Most of the items available were men and women’s clothes and shoes, which carried discounts of 20%-50%,” Want China Times reported.

Formerly one of the biggest and most important markets for luxury products, China has over the last few years continuously veered away from the high-end segment in response to the government’s anti-extravagance campaign. As a result, luxury brands’ sales figures have plummeted.

But if you’re worried you’ll miss this sale, fret not because other maisons, such as Salvatore Ferragamo, Hugo Boss and Giorgio Armani are looking set to have their own sale events in the country in mid-May.

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