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7 hottest Spring/Summer 2014 campaign films

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Style.com may have revolutionized fashion reporting (right Cathy Horyn?), but do you know why everyone still wants to get into the shows? It’s not for the goodie bags, but for the opportunity to see the clothes in action and judge how they move with the wearer.

This is why we’re loving the Internet-age trend of creating fashion campaign films featuring the season’s newest wares. They’re shorter than live streams and only highlight the best pieces from each collection. And they strive to tell a story beyond just the clothes. If done well, it’s the perfect union between fashion and the visual arts.

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Just Cavalli SS 2014

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