H&M Studio to hit Paris runway for AW2014
H&M Studio, the Swedish fashion powerhouse’s key collection featuring trendy looks and statement pieces, is hitting the Parisian catwalk next month, February 26 to showcase the division’s latest limited edition range designed by a dedicated team apart from H&M’s mainstream lines.
The presentation will reveal its Autumn/Winter 2014 collection to fashion insiders during Paris Fashion Week, and the rest of the style scene through a special live stream on hm.com.
“It’s so exciting to show H&M Studio in Paris, and to present the season’s key trends and pieces in one collection. H&M Studio is about our love of fashion, at the heart of everything we do.” Ann-Sofie Johansson, H&M’s creative head of design.