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Philipp Plein’s Only Black campaign – good or bad?

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Following the staging of an all-black Spring/Summer 2014 catwalk cast in Milan, German designer Philipp Plein has released the brand’s campaign images for the upcoming season which are also exclusively featuring black models. But is it doing the fashion industry any good?

On the face of it, it sounds like a good idea. We have seen a number of organizations in the fashion world campaign for more models of colour and more racial diversity on the runway. In terms of the former cause, Philipp Plein obliges with these new ad images.

With regard to the issue of model diversity, however, we politely question how this is any different from an all-white model ensemble? An exclusively black cast raises just as many flags when it comes to the whole racism issue, and it does not promote racial diversity any more than a whitewashed runway show does.

What this campaign demonstrates, though, is that designers ultimately wield the power and have the final say on everything, including model casting choices. We’re hoping this is the beginning of a new era in the industry – one where designers become aware not only of their influence but also their responsibility in spreading the right fashion messages to society.

How do you weigh in on this issue?


We love Philipp Plein’s Spring/Summer 2014 collection.

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