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Max&Co. inaugurates the new boutique in Dubai

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MAX&Co. (Max Mara Group), Italian fashion brand characterized by a dynamic approach to fashion and retail, is inaugurating its first boutique in Dubai UAE – Mirdif City Centre, presenting its new store concept, following the recent new store openings in Milan, Madrid, Barcelona, Heidelberg, Singapore and Beirut.

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The new MAX&Co. boutique – about 140 square metres of selling area – is located in the Central Galleria, at the First Floor of the Mirdiff City Centre in Dubai. A shopping mall opened in 2010 and featuring more than 465 stores, besides entertainment and leisure facilities, on 196.000 square meters of gross leasable area, spread over 2 levels.

MAX&Co. arrives in Dubai with a radically rethought space, based on a different approach to design, in order to foster a whole new shopping experience. This new concept is the product of a think tank boasting young talents from various areas of expertise, drawing upon individual creativity and a productive fusion of ideas.

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A welcoming and cozy space, inspired by the wardrobe concept, where selecting, trying on and styling are transformed into pleasurable experiences to be savored and shared.

Furnishing features display units made by hand according to exclusive designs, resorting to the know-how of passionate craftsmen. Combining performance with delicate, poetic forms. Versatile elements which make it possible to create a variety of displays. Little sets for showing off the products conjuring up an entire world.

Authentic, warm, handmade and natural materials evoking Italian tradition – majolica tiles, wood, metal and glass. Living materials telling their own story. A color palette inspired by make-up tones. Subdued hues that convey well-being and serenity, with contrasting acid touches. A lighting system showcasing the products, while creating a relaxed mood.

A space in which to move about at ease, following shopping pathways laid out with precision. Masterfully divided in different areas, like the rooms in a cozy apartment. Featuring little, intimate areas furnished like living rooms, with armchairs, small tables, carpets, fresh flowers and magazines, for welcoming and allowing shoppers to feel at home.

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