Zaeem Jamal presents stunning Ancient Egyptian collection at Rivaage
A very exclusive presentation for its VIP clients was staged at the Rivaage flagship store in Sunset Mall on Monday as British luxury red carpet designer, Zaeem Jamal, unveiled latest Ancient Egyptian inspired collection of evening along with a preview of the brand’s new accessory, swimwear and ethnic line.
Zaeem Jamal is a unique brand offering collection which are stunning beautiful both aesthetically and philosophically – a design alchemy in motion. Combining the finest of silks, expertly crafted detailing and individually selected radiant semi-precious stones in vibrant and mood enhancing colours. The brand’s flagship stores are on the Kings Road in London, and on Melrose in Los Angeles in the middle of West Hollywood & Beverley Hills. This is an exlcusive preview at Rivaage for the entire Middle East.
The desire to inject soul and purpose into the dynamic world of fashion and couture is achieved by weaving special themes, concepts and energy-enhanced stones combined with luxury silks and beautiful, wearable designs. Backed by an experienced, international team, and drawing from a wide range of influences, the British brand is truly global both in appeal and impact.
The ‘Egyptian Collection’ continues the journey for the brand with an exploration into the magic and mystery of ancient Egypt. Inspired by hieroglyphics and depictions of Deity and Royalty from mystical monuments along the Nile Delta, the collection encompasses luxurious designs for today’s discerning woman, offering key pieces from sheer chiffon dresses and silk gowns through to stylish separates. Each piece has been designed to reflect the Zaeem Jamal design principle; incorporating balance, poise, purpose and grace.
In keeping with the fashion trends of Queens and nobility who reigned over the Egyptian Dynasties, fluid silk gowns in alabaster white sweep the floor in sumptuous heavy silks featuring beautiful, gilded necklines. Each dress is diffused in a blanket of sequins and hidden symbols, creeping deliberately onto cuffs, wrapping around waistlines and entwined around necklines.
Breathtaking embroidery bursts onto serene column dresses in an explosion of colour from
carmine red to Egyptian gold, whilst individually placed stones are cleverly incorporated into designs, symbolising strength and serenity.
A cascading colour palette of Egyptian lapis lazuli blue and emerald green flashes across carefully considered shift dresses. Intricately hand embroidered with over 800 hours of metal thread work, each dress portrays a strikingly modern interpretation of the traditional Egyptian border design and motif.
Cleopatra inspires the designer’s finale dress channeling a sense of youthful glamour, with a strong sense of spirit the collection is fit for a Queen.