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VIVA gears up for Beauty Awards and Hair Show 2013

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VIVA, the biggest selling women’s monthly glossy magazine across the GCC, is gearing up to celebrate, once again, the best in beauty, on its sixth annual VIVA Beauty Awards and Hair Show 2013, held on May 22, 2013 at the sumptuous Fairmont The Palm.

After weeks of exhaustive research, testing and analysis, hundreds of contenders across categories such as skin care, hair care, make-up and fragrance have been whittled down to an outstanding shortlist, with the help of a judging panel including make-up artist Zareen Shah and the stunning make-up artist and beauty blogger Huda Kattan.

The winners in each of the 10 categories are picked by thousands of avid beauty consumers, via public voting, a process which is audited by BPA (Business Publications Audit of Circulations).

Over the years, the VIVA Beauty Awards badge has become a sought-after token for brands, highlighting the choices consumers make for their beauty needs.

Created in 2006, the VIVA Beauty Awards have gone from strength to strength in boosting awareness about the breadth and depth of the beauty industry, from high-end prestige brands, to brands found in convenience and drug stores.

In a market place characterised by increasing segmentation and personalisation, the Awards are also providing women with a brand new perspective on beauty, from cutting edge formulations and new ingredients to novel approaches to solving beauty problems.

“The region’s beauty industry has transformed rapidly under our very eyes. The leading products and brands shortlisted in the 10 categories of the Awards represent a meaningful change and choice in today’s Middle East women approach to beauty. There are amazing innovations taking place in every beauty category worldwide, and it’s remarkable to see these innovations being adopted by consumers from here as well,” explained Anita Quade, Editor of VIVA magazine.

“Most of all, we’re delighted to provide a platform to recognise and celebrate the best beauty brands and products and we look forward to announcing them in style at this year’s awards ceremony later this month”, concluded Quade.

Beauty and personal care is a massive and continuously growing market in the Middle East, with the UAE and Saudi Arabia leading the way in terms of market size across colour cosmetics, hair care, fragrances, skin care and spa.

The colour cosmetics sector in the region is expected to reach US$ 2.3 bn by 2014, while the hair care market is estimated to surpass the half billion dollar mark in 2015, in Saudi Arabia alone.

In 2011, the Saudi Arabian market for fragrances reached close to a billion dollars (US$ 981.6 mil), and the UAE registered an estimated US$ 225.7 mil.

Skin care is considered the most dynamic sector in the GCC, as it has more than doubled between 2005 and 2010, when it reached approx. US$ 650.9 mil. While body care represents the largest market segment, anti-ageing witnessed a 74% growth spurt in the same period of time (2005 – 2010), and all signs point to continuous growth.

This year’s VIVA Beauty Awards are sponsored by L’Oréal Professionnel, Sephora, So Famous and Fairmont The Palm Dubai.

Voting is open to public who can cast their vote for their favourites until tomorrow, May 15, 2013 through http://www.ahlanlive.com/viva/BeautyAwards2013. Voters will automatically enter a prize draw to win the Ultimate Beauty Closet, which includes a year’s worth of blow drys from JetSet along with manicures, pedicures and spa treats from Sugar Urban Nails.

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