Nine West global creative consultant talks accessories, fun and fearless fashion
Beloved high-street brand Nine West recently opened a store at The Dubai Mall dedicated exclusively to accessories. During the event, La Moda caught up with Nine West’s global creative consultant Stefani Greenfield to know more about the brand’s motivations for this new concept boutique.
What was the inspiration behind creating a store dedicated to accessories?
Women are obsessed with accessories, and the behavior of shopping for them is quite impulsive. We wanted to dedicate a store solely to accessories that is tailored to that behavior. Our customers will be able to quickly pick things up and try them on without having to go to a fitting room or ask for sales help to retrieve a size, which is quite the opposite of shopping for a pair of shoes or buying clothing. We know that women want to have control over how they incorporate the latest trend into their wardrobe, and this concept allows them to select from a broad range of products that suit their style and their needs. Most importantly, though, we hope to inspire them.
Why did you choose The Dubai Mall?
We are thrilled to launch this new concept with The Dubai Mall because it represents the best global assortment of brands to an international customer base who love fashion at every price point. The Dubai Mall customer has a sophisticated fashion sensibility and a taste for the latest trends, with accessories being especially important to her self-expression. We are eager to service her with the best assortment anywhere in the world.
How do accessories contribute to the Nine West vision of fun & fearless fashion?
Because we live and breathe fashion, our customers know they can come to us for the latest trends brought to life in a shoe, bag, or scarf in an environment that makes shopping fun and social. Nothing can update a look faster than adding a unique accessory, and we encourage our customers to dare to try new things in an environment that is bursting with cutting edge styles.
What three Nine West accessories are your favorites & why?
I love the python patterned oversize sunglass, snake skin is completely on trend. The white and hot pink sport watch is what I consider a wardrobe essential both fashion and function. The safari postcard oversized scarf is a perfect convertible piece, it can be worn as a scarf or pareo.