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Giorgio Armani unveils SI fragrance for women, names Cate Blanchett ambassador

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Giorgio Armani unveiled its latest feminine scent, SI to the worldwide media, at the Milan headquarters of the designer in Via Borgonuovo last week with Cate Blanchett, ambassador of the fragrance, in attendance.

Giorgio Armani said of the fragrance, “SI’ is my tribute to modern femininity – an irresistible combination of grace, strength and independence of spirit.”


Giorgio Armani and Cate Blanchett

The presentation was followed by an exclusive cocktail reception at the Armani/Privé.  Blanchett, known for her natural, sophisticated elegance, recalled her long-standing relationship with the designer and her admiration for his work. She also expressed her enthusiasm for the SI’ project, dedicated to a woman that is strong yet feminine.

For the occasion, Cate Blanchett chose white jacket and vest worn over black trousers from the Giorgio Armani collection.