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Doha’s stylephiles get British flair with launch of Temperley London

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Doha’s fashion elite gathered at The Gate Mall last night to celebrate the official opening of Temperley London, the latest mono-brand store in a series of planned openings. This exciting addition follows a soft opening phase and will compliment the existing selection of global brands already housed within the retail and lifestyle destination.

The reception was personally hosted by Alice Temperley MBE and took the form of a playful ‘English Tea Party’, referencing the brand’s British roots and complete with a quaint grass garden where guests mingled, sipping tea and savouring delicate canapés. No outdoor Tea Party is complete without a traditional game of croquet, which was played by models dressed in designs from the latest Temperley London collections.

Qatar’s first Temperley London store is the personal vision of Alice Temperley, one of the most distinctive voices in contemporary British fashion. Alice Temperley’s timeless, feminine designs combine meticulous detail and embellishments with an English eccentricity and personality drawing on everything British; Temperley is the modern day ‘Cool Britannia’. The Doha store acts as perfect setting for an array of exquisite seasonal collections from Temperley London including the latest SS13 garments. The store has been designed to offer a glimpse into Alice’s signature world with an array of bespoke detailing and charming wall-coverings, featuring a characterful hand painted peacock.

Of her first Qatar opening Alice Temperley MBE commented, “The Middle East has always been very supportive of what we do; some of my first private clients were from Saudi and it continues to be a strong area of growth for us commercially. We have found a great partner in Salam who really appreciates what we do, and we have worked on a store concept together that showcases us perfectly in this market. We are delighted to be coming out to Doha for the store opening in May 2013.”

Mr. Pierre Khoury, Managing Director of Salam Group said, “The team at Salam is pleased to officially welcome Qatar’s first Temperley London store to The Gate Mall. We are proud to be able to introduce this visionary brand to Qatar, a nation that has a great affinity with Britain and its world-class fashion industry. We look forward to a strong and successful partnership.”

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