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Institut Esthederm Photo Cellular Care range works with the sun, not against it

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In this day and age of wearing SPF 30 or higher products everywhere we go to protect our skin from the damaging effects of the sun’s UV rays, we have to stop and ask ourselves, are we really doing the most effective way of taking care of our skin? Shouldn’t beauty science have already advances to more progressive products than just sunblock?

Institut Esthederm’s new Photo Cellular Care range is a continuation of the brand’s 35 year long motto of working with the sun, not against it. We’ve looked at their and we’re intrigued by the philosophy that they’ve been taking with regard to protecting the skin from the sun’s harmful rays. According to the skin care house, their unconventional approach to sun care is based on these six claims.

Both excessive and inadequate exposure to sunlight is dangerous

Sunlight is essential to all forms of life as a source of heat, light, vitamin D synthesis and as a natural «antidepressant».

Helping the skin adapt to sunlight rather than overprotecting it

Overprotecting the skin by applying sun block causes it to lose its capacity for adaptation. The Photo Cellular Care line works to re-educate the skin and help it adapt to the sun.

A tan is the best protection

A suntan is the skin’s natural defense system against the harmful effects of UV rays. A golden tan is the result of melanin, a colored pigment with exceptional absorption properties targeting UV light and free radicals.

Tanning does not age the skin

Tanning is the skin’s natural reaction that protects it against sunlight, although it may at times result in harmful side effects. Photo Cellular Care products neutralize the sun’s negative impact, while stimulating the skin’s natural capacity for self-defense, including tanning.

The skin’s disparate reactions to the sun are not inevitable

Our expertise in skin biology helps re-educate even the most sensitive skin and normalize its reactions to sunlight, gradually boosting cutaneous tolerance to increased sun exposure.

The SPF index is not an adequate measure of protection

The SPF index measures the risk of sunburn without taking into account the risk of aging or developing photo-sensitivity. True to Institut Esthederm’s skin-rejuvenating claims, Photo Cellular Care protects the skin above and beyond the SPF rating: it prevents photo aging and inhibits inflammation.

Institut Esthederm’s Photo Cellular Care range is available in two lines, one that activates tanning and another which protects the skin while allowing it to remain fair and rosy white.

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