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Splash SS 2013 show: Fashion League

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Each season as fashion inspires, excites and enthralls the style-conscious aficionados, Splash tugs at the season’s trends to showcase a collection that is talk-worthy. As the SS’13 Splash catwalk at Madinat Arena came alive with sleeker, more functional and minimalist leaning wardrobe inspirations for both men and women, more than 3000 fashion enthusiasts became part of the changing face of fashion.

Salman Khan, Bollywood superstar, also made an appearance in support of the brand Splash, which are the sole distributors of Being Human in the Region and his friend Raza Beig, CEO Splash.

A bevy of 45 models walked down the ramp sporting themes like 60s, Gatsby, Warrior, New Mod, Preppy resort to dapper Schoolboy, which are just some of the trends which lead the style pack this season.

Drawing inspiration from team sports such as baseball and tennis, to individual sports such as horse riding & track, to rough sports like wrestling & fencing the Splash runway was opened with a singer belting out a rendition of the popular track, ‘We are the Champions’.

In between the 20 minute show, cheer leaders flown in especially from Germany, regaled the audiences with 25 second performances ensuring that the sports themed show had its right mix of fashion, style and entertainment.

Speaking on the unique design and concept of the show, Raza Beig, CEO, Splash & ICONIC, “At Splash we have always strived to work on unique concepts and sets which tie-in the season’s trends presenting a collection of high street must haves from the brand. Our SS’13 fashion show is an ode to the world of sports and the fashion it brings along.”

“With an aim to maximize the reach of our shows and celebrate fashion on a larger scale, we live streamed our 3 shows on all our social media platforms along with leading online platforms across the Region, where we hope that half a million or more fans and consumers watched the show. This will be more than twice the number of viewers from last time and we are thankful and extremely proud of our loyal clientele,” Raza added further.


Raza Beig, CEO Splash and ICONIC

The Splash Fashion League set was divided into two specially made sections, the ramp that resembled an oval shaped sports arena with tiered bleacher style seating for the runway show while the after party was held at the specially made Trophy Room that was replete with large size trophies and medals. The VIP show was attended by UAE’s crème de la crème where Raza Beig walked the red carpet for the finale along with Salman Khan and Nisha Jagtiani amidst cheer leaders and along with the Splash Fashion League models. Followed by the show was the

much sought after, after-party which had guests grooving to DJ Charl Chakka and DJ Kennedy’s tunes into the wee hours of the night. Continuing with the lineup of the two consumer shows, fashion followers and Shukran customers also got a taste of the season’s most awaited runway action across 2 shows earlier in the evening.

With utility elements staying, sports inspired fashion on the Splash runway was less about taking specific sports uniform and adapting it as street-wear and more about creating sleek, almost minimalist pieces that have an element of the functional for both men and women. The show was opened by around 15 models wearing the monochrome trend which ruled the roost in graphic prints or stark contrast blocking reflecting modernist cool.

The women’s collection had prints and patterns dominating the looks with engineered, tribal, reptile and kaleidoscope prints. Easy fabrics like georgettes, chiffons and soft knits in shades of fuchsia, citrus and ombre were a key favorite on the runway reflecting poised feminity where you can incorporate a sporty feel by the way of outerwear. For a mermaid look gone urban sports, the Splash runway presented looks that mixed sparkling sequins or metallic with luxe jersey or figure hugging wetsuit-like silhouettes. Floral prints, a sugary display of pastels were key trends reflecting a very 60s mood.

For men, the obvious and most popular way of incorporating a sporty feel into the season was by way of outerwear where hooded coats in parachute silks or jersey, varsity jackets, and parkas are all strong options. Explosively optimistic for this season, deep tangerine, lemon yellow, Caribbean blue and neon are combined with pastels and men sported slim blazers paired with easy-fit shorts and pants.

Representing the roaring 20s of America, ‘The Great Gatsby’ trend finds its inspiration from an era which had a distinctive cultural edge featuring pastel shades where tailored play is important. Colours such as cornflower blue and pine green provide a fresh feel to the looks while a refined laundered look of washed earthy neutrals, mixed with deep red and olives with a hint of camouflage and geometric prints emerge as strong contenders to the season.

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