Lanvin opens new boutique at The Avenues in Kuwait
Lanvin announces the opening of its new boutique in the Avenues Mall in Kuwait. The boutique presents the new concept of Lanvin stores under the artistic direction of Alber Elbaz. It will also offer to customers both the women’s and men’s ready-to-wear and accessories collection.
Lanvin opened a luxurious new boutique last month in the largest mall in Kuwait, The Avenues Mall. The mall epitomizes luxury, holding some of the world’s biggest luxury fashion, beauty and jewelry brands. The boutique is located in the Prestige Area of the mall and houses both the women’s and men’s ready to wear and accessory collections.
High vitrines give an elegant appeal to the boutique, while fun and creative window displays portray the brand essence and catch the eyes of passers-by. The inside of the store reveals a wooden parquet flooring and neutral walls as a perfect background for the contrasting art deco furniture.
Dark bronze and glass cabinets boldly display an exquisite range of accessories, while on dark oak shelves stands a selection of men and women’s shoes. Ballerinas are creatively displayed in an assortment of colours as the signature bags look on as shoppers browse the boutique. Women and men’s shoes sit proudly on dark wooden shelves, joined by a selection of luxury leather goods and accessories.
Taupe carpets with diamond patterns add a subtle angular element to the design of the boutique, which is continued through the bold linear lines of the bronze rails, holding the latest Spring Summer collection.
A rainbow of black grey and white shades acts as the foundation colour palette for the Lanvin woman this season. Imagined as a “kind of pencil” by Alber Elbaz, the creative director, spring-summer at Lanvin sees masculine wool, shantung taffeta and washed crepe create an abstract collection with a subtle hint of indulgence with the appearance of a slit, bow or jewel. The grey shades are punctured by pops of colour: Indian pinks, pacific blues and solar yellows add an unexpected diversity to the collection.
The men’s collection, designed by Lucas Ossendrijver offers a rich blend of classicism and modernity. Aiming to provide to the needs of every man, the collection ranges from the more classic tailoring inspiration to sporting casual wear.
A Venini chandelier and custom made sofas define the ambience of the ladies area, while a bespoke goats fur and plexi bench adds an unexpected twist to the men’s section.