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Emilio Pucci SS2013 merges Italian heritage with modern Indochinese spin

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Italian luxury fashion label Emilio Pucci designed by Peter Dundas launches its Spring-Summer 2013 campaign to debut in February 2013 worldwide, its second ever since the unveiling of its inaugural ad campaign last Fall.

For the new campaign photographers Mert Alas and Marcus Piggott continue the journey where they left off in the Fall, this time shooting on location at the stunning Villa D’Este in Rome and depicting the Pucci girl, Amber Valletta, in her Palazzo garden. The quintessentially Italianate setting offsets and complements the Indochinese opulence and graceful sensuality running through the brand’s Spring Summer 2013 collection.

The Emilio Pucci Spring Summer 2013 collection will be available at the Pucci boutique at The Dubai Mall from February 2012.

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