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Pucci unveils first ever advertising campaign

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For a fashion house as iconic as Emilio Pucci, you’d be surprised that after over 60 years in the business the brand can still celebrate a first – the Italian luxury label has launched its first ad campaign since the brand’s inception.

The campaign was shot by fashion duo Mert Alas and Marcus Piggott and features model-actress Amber Valletta as muse.

The moody and evocative images are set amidst ornate and sumptuous backdrops inspired by Palazzo Pucci, the maison’s Renaissance-era headquarters in Florence. Valletta, with her classic features, Italian roots and unobtrusive celebrity, was a natural choice for Pucci. An iconic face in fashion, she embodies the Pucci Woman, exuding a stylish self-assurance.

Mert and Marcus capture the sultry, sophisticated, yet slightly subversive theme running through the Fall Winter collection designed by Creative Director Peter Dundas.

The campaign will be launched in September in the Middle East and in select markets including the US, France and Italy.

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