Piaget cuts ribbon at Abu Dhabi flagship boutique
Swiss luxury watchmaker Piaget marks a milestone in the UAE capital with the opening of its first flagship boutique in Abu Dhabi at Etihad Towers, bringing up the brand’s salons up to a total of seven across the GCC region.
While Piaget’s boutiques have always echoed the brand’s blend of grace and sophistication, this one goes a step further as it follows in the footsteps of Harrods inLondonand also of Zurich,Switzerland to become the third new boutique worldwide to open with Piaget’s latest architectural concept.
Spanning 156 square metres, Piaget’s new architectural identity has been created by Christine Querlioz fromParis’ renowned “Atelier Sasha,” who is credited with covering the design and implementation of concepts for numerous prestigious clients in addition to Piaget. Conveying a discreet elegance that is sensed rather than seen, the new architecture pays tribute to the rich Swiss identity and legacy of the brand that has made it an inimitable signature in Haute Horlogerie and Haute Joaillerie since 1874.
True to Piaget’s spirit of openness and hospitality, the boutique’s new architecture invites visitors to look through its great bay windows and to push open the door in order to discover the manufacture’s treasures. On the floor, a path made of black stones is framed by natural parquet and a soft, warm light leads to an iconic piece of furniture featuring a pearly lacquered puzzle-work motif, where the most exceptional pieces are presented.