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Prada, Swarovski and more brands to open at Mall of the Emirates

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If you have a love-hate relationship with Mall of the Emirates, here’s something that might help push you over the fence: we’ve just learned that the leading shopping mall is opening of over 20 new stores and dining outlets this 2012 – the highlight of which is Italian luxury powerhouse Prada, which will open its third largest boutique in the world this June.

“The addition of 20 new international, quality brands strengthens the diversity of our retail mix, enhancing some of our strongest performing and most desirable categories including luxury fashion and dining. With the expansion of our retail offer, Mall of the Emirates is also positioned for growth through the introduction of new, unique shopping, dining and leisure experiences for visitors,” said Fuad Sharaf, Senior Asset Director, Asset Management, Shopping Malls.


Shoppers can soon get their Prada fix at Mall of the Emirates.

Also joining the mall’s high-end fashion offer is iconic handbag and accessories store Coach – which recently opened its doors, followed by the signature styles of Longchamps and Kate Spade, opening later this year.

Popular high street brands include all-American classics from GAP, the UK’s celebrity favourite Top Shop and casual chic with Aeropostale. Fashion also extends to the beach with Villebrequin – already open and La Perla offering men’s and ladies designer swimwear in time for the summer. Finally, a new Swarovski boutique will be offering an exquisite line of crystal jewellery, while hair and beauty treatments can be had at a new Sister’s Beauty Lounge or pampering performed at home with a collection of scented lotions and perfumes from Victoria’s Secret – all set to open this summer.

As a popular dining and entertainment destination, Mall of the Emirates has established a loyalty amongst diners with unique concepts such as the Fashion Dome’s trendy streetscape-themed restaurant area. The mall’s food and beverage offer will also expand this year, offering several new places to dine. For the first time in the UAE, America’s favourite pancake house IHOP (International House of Pancakes) will introduce its signature pancakes, crepes, omelettes and all-day dining menu into Mall of the Emirates this summer.

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