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#ARMANI Tweet Talks – open-door discussions on today’s fashion industry

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Here’s another fashion brand opening a door for consumers to walk in and see the business running from within. Armani has launched #ArmaniTweetTalks, a series of live conversations to be published on micro-blogging site Twitter, that will address important topics relating to today’s fashion industry.

We’ve all seen many forms of live e-discussions published on the web before. Ultra-popular blog The Business of Fashion has been especially adept at creating interest in the people behind the brands, having successfully gathered both fashion leaders and followers to learn more about industry people as Karl Lagerfeld and Natalie Massenet.

Armani’s latest initiative will follow an almost identical format, with its first live discussion scheduled in Beijing on 1st June, as part of its One Night Only in Beijing event.

The inaugural ArmaniTweetTalk will look East, to China, and discuss how this country is rapidly shaping up to be the most influential fashion market of the twenty-first century.

Peter Howarth (Editor and Author) will moderate a panel composed of: Angelica Cheung (Editor-in-Chief, Vogue China), Hung Huang (Publisher, Blogger, TV Commentator and Tastemaker), Godfrey Deeny (Globetrotting Fashion Critic), Federico Marchetti (Founder & CEO, YOOX Group), Susanna Lau (Fashion Writer and Blogger, and Tommy Ton (Photographer,

Divided into several “volumes”, the talks will be accessible on Here the audience will be able to view information on panellists and access the questions submitted and summaries of previous discussions.

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