Splash unveils “Get Dirty” campaign to launch new DNM line
Summer means a renewed appetite for denim and all things casual – so local high-street brand Splash takes this cue and unveils its “Get Dirty” campaign to celebrate the launch of the label’s new denim line DNM.
The aptly titled ‘Get Dirty’ campaign was conceptualized and launched in early February on social media platforms and across various colleges in the UAE inviting a younger audience to be face of the campaign.
To give customers the raw and edgy feel of a denim, ‘Get Dirty’ was shot in a cement factory in Dubai with a slew of models and the three finalists chosen from almost 8000 entries received on the brand’s call to be the face. An extremely believable campaign that gives shoppers something to connect with and talk about, ‘Get Dirty’ was shot over a period of two days by ace fashion photographer Tejal Patni.
Splash CEO Raza Beig commented, “The ‘Get Dirty’ campaign is not just about jeans, it is about a lifestyle. We wanted to do something unique to launch this category and since denim is all about youth, there was no better way to present the brand than by engaging them to be a face of the brand. The search for the faces received an overwhelming response and we shot the campaign with a great mix of professional and fresh faces.”
The new DNM collection is now available at Splash stores across the UAE and GCC region with knockdown prices ranging from AED 45 to AED 160.