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Korean men’s fashion set to invade Dubai via

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For the past couple of years, we have been admittedly loyal to shopping online via We just love the fit, variety and style of Korean styles featured on the Asian e-store. Besides, where else can you find quirky details like power shouldered blazers for men but Zipia?

But there’s something coming to Dubai that would appear to challenge this loyalty.

We’ve been tipped on the soon-to-launch in May, and from what we’ve heard, the site seems very promising. For one, it is placing itself as the premier menswear online store based in the United Arab of Emirates, and aspires to revolutionise menswear online shopping in the region.

Moreover, it promises to be the new shopping destination that will carry over 25 brands that are handpicked from Korea and Japan to fit the lifestyle of style-savvy local men showcasing up-to-date trends. A little bird also told us that, launching in May 2012, will carry Spring/Summer 2012 collections including sleek formal wear, upscale casual wear and street-worthy styles with the prices ranging from 79dhs to 999dhs.

The site will be updated on a weekly basis with an array of formal and casual-wear products, and the customers can enjoy next day shipping for orders within the United Arab of Emirates, and international shipping is available on demand.

Now, the question is, would successfully be able to edge out Zipia from its dear place in our hearts? That’s for us to find out next month.

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