H&M Conscious Collection Exclusive Glamour edition
It seems H&M is trying to revamp the image of its eco-friendly line, the Conscious Collection, into something that’s going to appeal to customers who cannot compromise their sense of style, even for a worthy cause.
Despite the huge success of the line, for its floaty silhouettes and overly floral patterns, the Conscious Collection had failed to capture the attention of the few who live and breath fashion, and swear by their own sartorial principles, until the launch of H&M’s Exclusive Glamour range.
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H&M’s statement reads, “As part of its Conscious initiative, H&M has created an exclusive collection of red-carpet looks, all made from more sustainable materials such as organic cotton and hemp as well as recycled polyester. The collection showcases the diversity of what is now possible in greener fashion, with outfits in different styles reflecting the variety of today’s red carpet fashion.”
From this limited edition line, we see remnants of past H&M designer collaborations, such as Versace and Marni, are still somehow aesthetically present, with pleated mod cuts covered in elaborate detailing and psychedelic floral designs that would make Mary Katrantzou think twice if she had anything to do with them.
No longer is the Conscious Collection the domain of tree huggers and hemp fetishists pretending to be trendy. It’s become a legitimate option for the true-blue fashionista.