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s*uce Design a Dress finalists with Simone Heng

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The day has finally come. You’ve been teased with photos and behind-the-scenes accounts here and there and now we’re ready to present the 10 finalists to s*uce’s Design a Dress competition, modeled by Virgin Radio presenter Simone Heng.

Following a monochrome pop theme, contestants submitted finished frocks drawn from a canvas of black and white and accentuated with that all-important pop of colour. The 10 most voted on Facebook made it to shortlist, and in front of the camera of La Moda’s featured photographer Alex Callueng.

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Model: Simone Heng
Hair and makeup by Sisters Beauty Lounge
Styling and creative direction by Darwin Tiambeng
Photographer: Alex Callueng


  1. Judith

    March 1, 2012 at 12:15 pm

    Love the dress by Dmitri !!! <3 

  2. Kathryn

    March 1, 2012 at 5:56 pm

    awww I totally loved Dmitri’s dress!

  3. Rachel Duggan

    March 1, 2012 at 10:35 pm

    Suprised by the number of jackets/coats hiding the creations of the designers.

  4. Wedding dresses

    March 5, 2012 at 1:52 pm

    Well written!Very good like it!

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