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1915 by Sediqqi – the newest shopping haunt for young watch connoisseurs

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Here’s a Sediqqi store that won’t get your heart racing with astronomical price tags and intimidating sales associates: Ahmed Sediqqi & Sons has launched a concept store targeted at the young and trendy – 1915 by Sediqqi, now open at Deira City Centre.

1915 by Seddiqi features the latest watch styles in an edgy retail environment for a young, connected community. Watch and accessory products in the store will be continuously updated to reflect the dynamic and diverse tastes of its customers, as well as come at an affordable price point.

Baume et Mercier is one of the many brands to be stocked at 1915 by Sediqqi

Leading fashion watch and accessories brands available currently include Emporio Armani, Baume et Mercier, Charles Jourdan, Gc, Guess, Issey Miyake, Momo Design, Frédérique Constant, Movado, Mutewatch, Tag Heuer and West End. These brands are no Piaget, but they’re no Swatch either.

The reason for the leading luxury watch retailer to explore this new market? Well, let’s just say it’s their way of educating our youngsters that watches aren’t solely about telling time – something their constantly beeping BlackBerries are already capable of doing.

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