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Tala Samman for AIISHA SS2012: Le Pouvoir de la Poudre

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Dubai-based fashion blogger Tala Samman fronts AIISHA’s latest campaign for the label’s Spring/Summer 2012 collection, Le Pouvoir de la Poudre.

The short film, considered a first in the region, features Tala draped in the charming allure of Aiisha Ramadan’s feminine designs. “I wanted to showcase my Couture creations through a romantic, fun yet spontaneous story, to express the feelings and emotions I have when I sketch a design, or when I touch the lace and tulle on my creations,” commented Aiisha.

Select pieces from the Le Pouvoir de la Poudre collection were previewed on New Zealand’s Next Top Model when Aiisha appeared as a guest designer on the reality show last Summer.

Check out the video below.

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