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VIDEO: The making of Chanel’s SS2012 campaign

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You’ve seen the campaign images already, but isn’t it more fun to watch in action how the magical photos were captured? Get behind the scenes of Chanel’s Spring/Summer 2012 campaign, featuring Joan Smalls and Saskia de Brauw and shot by Karl Lagerfeld.

The ocean offers a calming backdrop to the acrobat-like poses of the models. If imagery doesn’t work on you, turn on the speakers and listen to Andrea Perry lull you into blissful oblivion with If You Come Over. But even though the overall mood was very relaxing, one question kept popping up in our heads as we were watching – how the heck could Mr. Lagerfeld work in that outfit?

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