VIDEO: Kate Moss for Mango Spring/Summer 2012
Kate Moss rekindles her relationship with Mango next season as the face of the Spanish high-street brand’s Spring/Summer 2012 campaign. The key component of Mango’s advertising campaign is a TV ad spot, which creates a dynamic, fashion-in-motion approach to marketing the label’s wares.
As with their Fall/Winter 2011 campaign, Mango collaborated with Terry Richardson to direct the 30-second short film. A company spokesperson has said that choosing Kate to be the face of the brand again will help Mango “become an aspirational brand,” but of course that would be the same as expecting customers to put H&M and Halston in the same league – probable, but highly unlikely.
Watch the videos below, featuring an interview with Kate Moss on Mango and the ever-present sinister undertone in Terry Richardson’s work, a behind-the-scenes documentary, and of course the TV ad itself.
Videos courtesy of Mango (Kate Moss for Mango)