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Max Mara’s vivid pastels for SS2012 campaign

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Warm brights are out, more easily palatable pastels are in this Spring 2012. Max Mara’s SS2012 ad campaign banks on fashion’s comeback to this primary colour palette to attract shoppers to the label’s feminine retro chic collection next season.

Lensed by Giampaolo Sgura, blonde bombshells Toni Garrn and Ymre Stiekema show the fun side of the Spring/Summer seasons clad in a combination of cheeky retro polka dots, elegant cuts and ever-present florals.

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