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LFW SS2012: Issa London trades classy for flirty

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The British brand that’s become synonymous with classy and, well, Kate Middleton still has a few tricks up its sleeve. After being thrown into the limelight as one of the Duchess’ favourite labels, Issa London seems to be aiming for a reinvention but without completely abandoning the aesthetic for which it became famous.

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Flirty fabrics matched with classic cuts, and humorous doodley prints wrapped around empowered, sophisticated silhouettes were the order of the day, complemented by a touch of retro mod and the usual lineup of unmistakably Issa gowns and kaftans.

Prada going bananas last year? Issa went bananas – too – and grapes, apples, pineapples, watermelons. It’s like Carmen Miranda, but in a good way.

The designer also paid tribute to her Brazilian roots with the youthful I heart Rio line of shirts and resort wear. Kudos to Daniella for creating a line that’s going to help her propagate the Issa brand. Prepare to see a lot of these on the beach and the streets next Summer.

Photos by Duilio Marconi, exclusive to La Moda Dubai

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