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Label to watch: Gretchen handbags

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Our latest discovery in our quest to uncover fashion’s hidden treasures is Gretchen. The Berlin-based handbag label, headed by designer and co-founder Anne-Christin Hofmann, does something truly unique and distinctly modern when it comes to handbag design.

We thought everything had been invented and the only variation today’s designers can do to purses is how many spikes or how much dead animal fur in which to wrap their new collections, but obviously we were wrong.

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Deep in the heart of Europe, Gretchen has been releasing covetable styles season after season for the past four years, establishing a cult following among celebs – and this Fall the house may have come up with its best collection yet.

From the origami-inspired Diamond line of clutches, totes and hobos, to their own cheekily post-modern reinterpretation of the pouch, the brand’s design team sure knows how to put geometry in a language that fashion folk can understand. Mathematics may have Euclid, but fashion has Gretchen.

And now we put out a call to multibrand boutiques here in the UAE – it’s time to add Gretchen to your list Fall/Winter 2011 collections to stock! If that doesn’t happen then you can still visit their e-shop at