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The Dior VIII Collection – exclusive to Dubai and only three other cities

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Not too long ago, La Moda was invited to the worldwide launch of the newest Dior VIII timepiece collection at a sleek concept store that took center stage at Grand Atrium of The Dubai Mall.

Being one of the only four cities in the world to offer the collection, Dubai’s social pack was indeed privileged to have witnessed and hosted this concept store for twelve days. Represented by the beautiful ambassadress Charlize Theron, we were told that the collection pays homage to Monsieur Dior, founder of the House of Dior.

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With its name representing the lucky number 8 of the superstitious founder: the date of his couture house’s creation was the 8th of October 1946, the name of his first collection, baptized “En Huit”, the VIIIth Arrondissement of Paris and its Avenue Montaigne and 8 Place Vendôme, showcase of the high jewellery and timepiece collections. That’s why the number 8 is the only one to appear in Roman numerals at 8 ‘o’ clock on this ultra-feminine and classic shaped wristwatch.

Indeed, in the collection that was displayed conspicuously all over the make-up concept store, we saw it as the epitome of couture refinement and the maison’s timeless feminine heritage. This timekeeper, destined to tick away the seconds and transcend fashions, is rather like the wardrobe of an haute couture house.

Its colour – a simultaneously chic and captivating black, coupled with the sheen only ceramic can achieve – enhances this timelessness. Retrospective of what Christian Dior noted in his *Little Dictionary of Fashion published in 1954, he wrote: “I could write a book about black. You can wear black at any time. You can wear it at any age. A “little black frock” is essential to a woman’s wardrobe.”

The Dior VIII timepiece is a jewel of precision and refinement. Developed in the ateliers Dior Horlogerie at La Chaux-De-Fonds in Switzerland, it is equipped with faceted luminescent hands, diamond point appliquéd indexes and a unidirectional rotating bezel.

On the back of the dial, engraved with “VIII PLace Vendôme”, the movement on the automatic versions is revealed through a transparent case-back, giving a glimpse of the black or colourfully lacquered oscillating weight. Like haute couture styles, intricate and elegant right to the heart of their lining, this attention to detail reached a climax in the Dior VIII grand bal versions.

If you want this beauty and have about fifteen thousand dirhams lying under the mattress, then better pay a visit now to your favorite Dior stores in The Dubai Mall and Mall of the Emirates.

FYI. We scoured the malls, and we found that this book is available at Kinokuniya in Dubai Mall.


  1. Saima pervaiz

    July 7, 2011 at 9:44 am

    what a beautiful..i love it..

  2. Pingback: The Dior VIII Collection – exclusive to Dubai and only three other cities | Outlet Fashion Style

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