Lanvin sunglasses: New must-haves for the aspirationals
Here’s good news for people who could never afford a piece of Lanvin couture: the historical French luxury label has signed a licensing agreement with Italian high-end eyewear company De Rigo to design, produce and distribute a line of Lanvin-branded sunglasses.
Previously, those who didn’t make $763,098,503 a year were confined to Lanvin for H&M and a bottle of Jeanne Lanvin every six months. Now, however, it looks like there’s yet another must-have fashion item bearing the coveted name that more people could actually save up for and achieve within a reasonable time frame.
As the world’s wealthy leave the designer hogging to China’s nouveau riche (Vogue China faces the problem of having too much advertising!), the aspirationals, people who buy high-end accessories, beauty products and the occasional “it” coat/jacket/dress every season, have actually maintained their share of luxury brands’ markets. Good on Lanvin to expand their offerings to this market.
We haven’t seen the entire collection yet, but we’re hoping the rest of it is more appealing than those two pictured above. Lanvin’s debut sunglasses collection will be available from December 2011 at boutiques, opticians and department stores.