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Label to watch: Viking Wong

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London-based avant garde fashion talent Viking Wong must be under tremendous pressure all the time. You don’t hear such a catchy name without expecting designs that are equally captivating, do you?

But it seems Wong is the type who does thrive under pressure. The London College of Fashion graduate has already made it to Vogue’s top 12 designers to watch in 2011, after having been working on his eponymous label for only a year.

He has been selected as a finalist in New York’s Gen Art Styles Vision Award and his designs have been exhibited at the V&A Museum in London. Most recently, Wong placed second in the prestigious EVOQUE Fashion Awards, Stuttgart in Germany.

Wong believes in a no-frills approach to his designs, cutting clothing out of a monochromatic canvas, devoid of deceiving distractions such as prints, and focusing on the silhouettes and fabrics that listen to the needs of today’s power women. Blame it on corporate ideology, but everyone’s looking for work wear these days.

Remember that Mother of London knock off steam punk leather sleeve thing that Willow Smith wore to the AMAs?

How would you like a blazer counterpart – only less alien-looking and more socially forgivable - for a Sunday morning meeting? How about a jacket that looks like it’s been inverted and that’s how you wear it? Or a mutilated coat whose sleeves have been ripped off and sewn onto the front?

Some of the designs a little out there, like the Samurai Jack cone tent trousers and hospital gown dress shirts, but a handful are wearable and fully integrable into an existing work wardrobe such as those blazers we mentioned above.

We don’t know about Vogue, but we want to keep our eyes on Viking Wong still in 2012.

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