David Beckham’s bodywear line for H&M
The rumours are finally laid to rest. David Beckham is indeed following in the footsteps of his wife Victoria by designing a bodywear line for H&M. Unlike other collaborations, however, this will not be a one-off project, with new products to be launched seasonally.
The initial range will be launched to coincide with Valentine’s Day 2012 from February 2nd. “Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced,” said David Beckham.
“The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally.”
“In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February,” the celebrity footballer added.
But the question remains, do men care about David Beckham’s designs? Sure, he’s a lady-magnet, but we’re kind of on the fence as to whether the market they are targetting with this collaboration would respond positively to the Beckham-designed bodywear line, if at all. We guess we’ll just have to wait and see.