Tom Ford to expand beauty line, will star in ads because products sell better
Here’s another way to buy into the Tom Ford dream, in case his return to women’s wear has left you distraught because there’s just no way you could spend that kind of dough on ready-to-wear and still sleep at night.
The designer is set to expand his limited beauty line into a full makeup and skin care line, consisting of 132 pieces, with launch dates scheduled later this year. Two new fragrances will also be unveiled, so we’re expecting more FiFi awards to be won by the Tom Ford Beauty brand.
For such a creative fashion talent whose eye for aesthetic perfection is so keen he almost sounds like a demigod, Ford sounds like the absolute perfect candidate to launch a cosmetics line.
The beauty line will still be produced in collaboration with Estee Lauder Companies, who’s done a great job with Tom Ford’s current collection. In an interview with Women’s Wear Daily, Tom Ford speaks of creating a line of products that are practical and necessary.
“I don’t like B.S. and a lot of promises, and there are a lot of products out there you don’t even need. My brain works in the same way whatever I do. The approach is practical, architectural and I use the same vocabulary whether I’m designing clothing or color cosmetics,” Ford said.
Ford is also co-starring in the ad campaign together with Dutch model Lara Stone, claiming that products “the product sells better” with him in the ads.
The product range will cost anywhere between $30 and $250 (AED 110 to AED 920). Meanwhile fragrances will retail from $195 to $475 (AED 720 to AED 1,748). These are crazy prices compared to other brands, but relative to everything else bearing the Tom Ford label, they’re a steal. We’re hoping to see these new additions at Harvey Nichols beauty counters in Mall of the Emirates very soon.
Photo courtesy of Thomas Iannaccone / Women’s Wear Daily