Open house at LVMH luxury sites in October
Planning for a luxury weekend in the Fall? If something about French craftsmanship has always tickled your imagination, you might want to add LVMH’s open days to your list of activity options during your getaway.
The world’s biggest luxury conglomerate has announced that it will open 25 of its sites – from vineyards to workshops – to the public so they can have a deeper appreciation of the story that goes behind a Louis Vuitton bag or a bottle of Moët.
“I think it’s a new way for the LVMH group to communicate,” LVMH chairman Bernard Arnault said in an interview with Women’s Wear Daily. “Products are one thing, but how they’re made, who makes them, and where, is also of interest to the public.”
LVMH’s crown jewel Louis Vuitton has, in the past, used artisan images for campaigns, but which were banned for misleading consumers.
On October 15 and 16, the company will let visitors into its sites in France and other European countries, including Spain, Italy, Poland and Scotland. A website that will take reservations from the public is expected to go live very soon, but Arnault has expressed that some of their workshops will be open for drop-ins.
With this initiative, LVMH officially joins Gucci, who has been flying in their artisans from the company’s main Florence workshop to key locations across the globe, including Dubai, to showcase their expertise and craftsmanship. Careful Mr. Arnault, you don’t want those knock-off makers dropping by one of your workshops and stealing any more of your production secrets.