Dubai shopping alert: Etoile La Boutique opens discount store at Dubai Outlet Mall
The 2011 Chalhoub Group mid-year sale is happening this weekend at the Dubai World Trade Centre, but if you’d already made plans when you received our alert last month, don’t fret because there’s another all-year-round discount destination in town to add to your bargain hunting itinerary.
Luxury multi-brand boutique Etoile has just opened a store at the Dubai Outlet Mall, and we’re expecting a stampede of shoppers to storm down the store any moment now. Any place where you can find brands like John Galliano, Emanuel Ungaro, Christian Dior, Christian Lacroix, Valentino and Alaia at Outlet Mall prices is a sure hit with the city’s discount-happy shoppers.
Our tip for getting great last-season designer finds? Look for classic pieces that will still look good (or at least, socially acceptable) in another two seasons. We recommend leaving trend shopping to trips to the high-street.
The opening of Etoile at the Dubai Outlet Mall indeed marks a welcome development in the discount retail market. But the question begs to be asked, will this move eventually make the hotly anticipated biannual Chalhoub shopping event irrelevant?