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Dubai shopping alert: Etoile La Boutique opens discount store at Dubai Outlet Mall

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The 2011 Chalhoub Group mid-year sale is happening this weekend at the Dubai World Trade Centre, but if you’d already made plans when you received our alert last month, don’t fret because there’s another all-year-round discount destination in town to add to your bargain hunting itinerary.

Luxury multi-brand boutique Etoile has just opened a store at the Dubai Outlet Mall, and we’re expecting a stampede of shoppers to storm down the store any moment now. Any place where you can find brands like John Galliano, Emanuel Ungaro, Christian Dior, Christian Lacroix, Valentino and Alaia at Outlet Mall prices is a sure hit with the city’s discount-happy shoppers.

Our tip for getting great last-season designer finds? Look for classic pieces that will still look good (or at least, socially acceptable) in another two seasons. We recommend leaving trend shopping to trips to the high-street.

The opening of Etoile at the Dubai Outlet Mall indeed marks a welcome development in the discount retail market. But the question begs to be asked, will this move eventually make the hotly anticipated biannual Chalhoub shopping event irrelevant?

4 Comments

  1. LOWELLIANAQUINO

    June 2, 2011 at 9:03 am

    I don’t think this move will throw the Chalhoub staff sale off the window. Although I’ m a  huge fan of the Dubai Outlet Mall especially The Outlet(Boutique 1′s outlet) and Priceless( Harvey Nichols and Bloomingdale’s’ outlet), the addition of the one from Etoile would only be an exciting news for women. On the other hand, what makes the Chalhoub sale a must go is the “fashion rush” it gives us. Have you seen the long lines of people waiting their turns to go inside the booths? Have you experienced shopping and buying things so quickly without second thoughts because you don’t want that Pucci-boots moment in Confessions of a Shopaholic to happen to you? How many of us wished our credit was that deep because of an “OMG, I have to get this Dolce/Dior/Fendi/Valentino/Prada” moments after moving from booth to booth? And yes, it is much more accessible to the car-less shopper that I ‘am.LOL
    Can’t wait for tomorrow..weeeeeeeee………….. 

    • Anonymous

      June 2, 2011 at 9:03 pm

      Bargain hunters do love the shopping rush. For a more calculated discount shopping experience though, this sounds like a good addition to Dubai Outlet Mall’s cut-price designer retail mix. Will check out the store very soon.

  2. Elmer_valenzuela082

    June 6, 2011 at 5:46 am

    fun afternoon having a tug of war with other shoppers to get the right size. its quite disappointing that i didn’t got paul smith/lucky enough to have Tods just right to my size.
    when is the next sale?  thanks

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