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Bvlgari launches Mon Jasmin Noir scent in Dubai

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The daily hustle of living in the city and staying on top of the local fashion scent can be quite taxing for us here at La Moda, so we were pleasantly surprised when we found out that the Bvlgari gathering, marking the Dubai launch of their Mon Jasmin Noir fragrance, was a classy sit-down event.

Sophie Labbé, Senior Perfumer and the co-creator of Bvlgari’s latest fragrance, hosted a very intimate gathering of the city’s top fashion press, which started with a little orientation on the Kirsten Dunst-endorsed eau de parfum and culminated in a lovely dinner with a bit of entertainment – a dance couple rapidly moving to Latino beats and a saxophone player churning out relaxing Jazz tunes – in the background.

The celebration of Mon Jasmin Noir’s entrance to the local market was staged following the luxurious image of the Bvlgari brand and the prestige of the fragrance itself. Tagged as “The Essence of a Jeweller”, Mon Jasmin Noir is a luminous and addictive interpretation of the black jasmine, an imaginary flower that evokes the jasmine’s versatile and mysterious character.

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