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VIDEO: Justin Bieber’s fragrance ad is here, the bottle looks like Marc Jacobs’ Lola

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Last week, pop star and tween icon Justin Bieber announced plans to release a women’s fragrance called Someday, a fruity floral scent that Bieber believes will bring his fans closer to him and his world. Now the video ad for the fragrance is here.

It may have all with bells and whistles, having been shot in a zero gravity facility at NASA, but the ad spot is as distracting and disconnected as a psycho flick sequence showing a girl on the verge of flipping out and becoming a teenage boy serial killer.

One minute she’s stroking her hair in front of a mirror, and then the next she’s having mental flashes of flying through the clouds with the Biebs (who by the way appears to be vertically insufficient for her “leading lady”).

That’s a lot of schizophrenic behaviour for an ad that’s meant to be seen by giggly Beliebers. And the packaging looks more than inspired by Marc Jacobs’ Lola fragrance.

The good thing about Justin Bieber’s Someday though is that the proceeds of the celebrity fragrance will go to charity. Not a popular route for A-listers as perfumes are usually released as goldmines for celebs running low on cash, but the scent’s licensee, Give Back Brands, is trying to change all that.

Set to hit the beauty shelves in the Fall, a bottle of the Biebs will retail for an affordable $35 to $55.


  1. @heyart

    May 24, 2011 at 11:29 am

    Very nice of them to donate to charity!

    • Anonymous

      May 24, 2011 at 12:24 pm

      As the saying goes, “Good things come to those who tolerate the Biebs.”

      • anushka

        August 23, 2011 at 12:43 pm

        has it come in dubai??? is it dubai mall or sumthin?

        • Anonymous

          August 31, 2011 at 12:00 am

          We haven’t heard, but as soon as we do we’ll let you know!

  2. Destinyofstars

    May 27, 2011 at 7:05 am

    where  else in dubai is it available?

    • Anonymous

      June 3, 2011 at 11:51 pm

      It’s not yet available in the UAE (or elsewhere, at least not for another three months), but we’ll definitely let you know as soon as it hits the local beauty counters.

      • Destinyofstars

        June 22, 2011 at 10:07 am

        OK ! do let me know soon! can’t wait to smell it! Thank you!

  3. Anonymous

    July 26, 2011 at 5:32 am

    Yallabid- Online AuctionBid Now & Save Up to 99% OFF on Retail PricesFree bids, iPhone, iPod Touch, IPad, … products are brand New and at the guaranteed lowest prices! … For your chance to get the latest ‘got to have’ items at really low prices.Register now on and start winning!

  4. ShiningStars

    September 11, 2011 at 12:01 pm

    did it come out in dubai?

  5. Julia94love

    September 30, 2011 at 12:34 am

    Is it in the dubai mall? And which store? :)

  6. Julia94love

    September 30, 2011 at 12:35 am

    Where in Dubai can i buy it? :)

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