H&M cosmetics line launches in the Middle East
Last month, we broke the news on the impending arrival of H&M’s cosmetics line, which has now been confirmed to launch across the GCC region on May 19. Various launch events have been scheduled throughout the region to celebrate the brand’s new line of trendy and affordable makeup products.
If you thought H&M’s clothes are inexpensive, you’ll gush over the even lower prices of the new makeup range, with eyeshadows starting at AED 9 and nail polishes at AED 21. With those prices, you can change your nail colour every single day – not something you can do with Chanel or Dior.
H&M will be launching its first ever makeup collection in the Middle East in UAE at The Dubai Mall, Mall of the Emirates and Abu Dhabi Mall. The new collection offers a wide range of cosmetic products including eye shadow, eyeliners, powder, foundation, nail polish and lip gloss, all available in carefully coordinated colours that are updated each season and are coordinated with H&M’s women’s wear trends.
Body care products and accessories are also part of the available collection.
The range collection also includes special ‘seasonal series’, offering products themed around popular comic characters such as Minnie Mouse and Hello Kitty as well as self-designed H&M packages that follow seasonal trends in general.