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REISS SS2011 collection at VIP customer evening

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Mid-range British label REISS showcased its Spring/Summer 2011 collection in an exclusive VIP customer event at its Mall of the Emirates store, featuring simplistic, elegant looks that shoppers have known and loved about the brand.

The highlight of the evening, as has been expected since the release of Kate Middleton’s official engagement photo late last year, is the cream Nanette dress. The dress was originally part of REISS’ Spring 2010 collection, and has been re-issued due to the immense popularity that the princess in waiting’s style celebrity has brought to the feminine ruffled number.

The store also highlighted some of its understated everyday accessories, including a number of handbags inspired by the Birkin and Proenza Schouler. In the menswear department, pieces were as sharp and affordable as always, with even tailored shorts managing to appear more formal than ripped designer jeans.

Model in REISS Spring/Summer 2011 at Mall of the Emirates.

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All photos property of La Moda Dubai

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