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Nivea simplifies skin care down to 3 easy steps

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Looking at the immense array of products dotting beauty counters today, it’s not completely unforgivable that consumers think having beautiful, glowing skin requires a carefully-planned, 196-step skin care regimen.

Getting oriented with all the different day and night products, separate creams for eyes, face, lip area, forehead (presumably formulated with the botulinum toxic, or botox) just so one could make an informed decision on which facial care system would fit their skin type best can be quite an overwhelming task.

Perhaps this is why global skin care brand Nivea has decided to simplify the whole process down into three simple steps – a back-to-basics idea even the biggest beauty newbie who gets nervous at the mention of SPF wouldn’t find so hard to wrap their head around. Cleanse, tone, and moisturise. That’s pretty much it.

With all the clutter you can find in beauty stores, including weird gels with gold particles in them (heavy metal toxicity, anyone?), this is an excellent way to catch the attention of disorientated consumers and relaunch the Nivea Visage skin care line.

The NIVEA VISAGE Essentials range is available in special colour-coded packaging to make your skin care routine as easy as possible. Blue products, created especially for normal to mixed skin, include Vitamins and Natural Lotus Extracts to help refresh and maintain moisture balance.

The pink range is intended for dry to sensitive skin, which needs indulgent care. Enriched with Almond Oil and Calendula Extracts, this range pampers the skin, helps it retain moisture and protects it against environmental factors.

The green range provides purifying yet gentle care for mixed to oily skin. Purifying products can often be harsh on the skin, but with natural ingredients like Lemongrass and Rice Extract, Nivea Visage ensures your skin is gently refined.

The revamped Nivea Visage range is now available at all leading stores across the UAE.

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