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Emirati style by Latifa Al Shamsi: Battle of the bags

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If there was one thing almost true about Sex and the City 2, it’s how it depicted the life of stylish Khaleeji women who exert admirable effort to showcase their style, despite the hurdles of wearing an abaya.

Maybe they don’t really meet in some shoddy underground room in the middle of a souq, but the idea is the same. People may think abaya-wearing women don’t pay attention to what they have underneath that floaty black gown, but a slew of Emirati bloggers – posting their own personal style without showing their faces – is progressively breaking this misconception.

One such blogger is UAE native Latifa Al Shamsi. La Moda’s newest contributor, Latifa gives us a peek into the secretly stylish world of today’s Emirati fashionistas. – Editor

As Brit designer Holly Fulton said, the most striking thing about GCC fashion is bag envy.

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The point of my blog is to show people that they can be fashionable whether it was to go to the mall or a casual dinner. I want to represent everyday fashion rather than commercial styling. I want to show the world how Emiratis really dress up, how with the Abayas we can still look stylish and trendy.

Many think that the Abaya challenges us when it comes to dressing up but I think that this challenge is what makes Emirati girls so creative and inventive when it comes to fashion.

Latifa Al Shamsi’s personal style blog can be found here


  1. G.A

    April 28, 2011 at 9:42 am

    Amazing blog!!! I enjoy it so much. What’s nice about it is that it is the real lives of Emirati Girls rather than just fashion snap. Go Laaaatiifaaa

    • Anonymous

      April 28, 2011 at 9:45 am

      Stay tuned every week for a dose of Latifa’s stylish life! :)

  2. Rodha

    April 28, 2011 at 9:55 am

    Amazing! Love her sty;e

  3. Saima pervaiz

    April 28, 2011 at 2:38 pm

    wawoooooooo what a nice and beautifil bag..this is not in competition…i like this..

  4. Irim

    April 29, 2011 at 5:16 am

    I think Latifa is one of the best fashion blogger in UAE and my day is not complete if I don’t visit her amazing blog at least once. Plus Latifa is extremely sweeeet and its great to see her being featured on La Mode. Hope to see more from this talented and passionate =D

  5. Manar

    April 29, 2011 at 3:01 pm

    Latifa is amazing and inspiring. I wish her the best of luck. She’s a good example of a stylish Emirati girl.

  6. Bint Zayed

    May 4, 2011 at 2:23 pm

    Love her blog ..she is such a fashionista! can’t wait to c more ^^

  7. Maryam

    May 22, 2011 at 10:17 pm

     Amazing collection of bags

  8. Sbint3bdulla

    November 4, 2011 at 10:48 pm

    i loved it.. mshallah wayed simple w style

  9. Iman848

    January 6, 2012 at 7:25 pm

    loved it ,fabulous blogger <3

  10. Latifa Al Buloshi

    February 4, 2012 at 11:11 am

    I love this girl >>> she has my name too >>> am addicted to her blog and her choices in fasions and i run all over to get them .. gd luck LatoOofa … you make all the UAE girlz sooo Proud : LUV YA

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