Penn Badgley, Selma Blair for H&M’s Fashion Against AIDS collection
We broke the news on H&M’s Fashion Against AIDS collection (which sadly won’t be sold here for obvious reasons, but you can always do your shopping online) last month, and now we’ve got a meatier update on the much-anticipated line by the Swedish retailer.
Major celebs including Penn Badgley (lonely boy, as we call him on the Upper East Side) and Selma Blair have posed for the campaign of this amazing initiative by H&M. Joined by Keri Hilson, Sky Ferreira, Akon, Nikki Reed, Ginnifer Goodwin, Scissor Sisters, Shiloh Fernandez and The Misshapes, Badgley and Blair make a hell of a star-studded campaign for Fashion Against AIDS.
The unisex collection is available online and in H&M’s Divided department from April 26th, with 25% of sales donated to the charity Designers Against AIDS (DAA) and various other international HIV/AIDS prevention projects. The FAA campaigns have so far raised more than 41 million Swedish krona.
“I think it’s really fitting that this collection is androgynous in style since the disease affects both men and women. It’s a universal thing and we are all in this together. It’s a disease that can be avoided and it’s especially tragic when our ignorance keeps us from safety,” Selma Blair commented.
So it looks like our previous commentary on big celebrities and supermodels crossing over to high-street ad campaigns is legitimate, but we’re actually glad these names got involved in a socially-beneficial campaign like FAA.
Check out the rest of the looks below.