Fashion News Round-up: Marc Jacobs seeks Twitterer, Boutique1.com turns one, Net-a-Porter TV launches
Marc Jacobs seeks Twitterer: Robert Duffy, Marc Jacobs’ business partner, will soon be replaced as the official online community manager for the Marc Jacobs brand. The American label is now looking for a new employee to handle Twitter updates and they’re doing it via Twitter.
Duffy has already announced that he has broadcast his final tweet via the @MarcJacobsIntl handle and the position is now up for grabs for all of Twitterverse.
The company needs “someone to come on and take a job heading our twitter acct and social media.” And the interview to land this gig? There is no interview.
No sweating in front of a panel, struggling to organize your thoughts and come off as an intelligent – or at the very least, sensible – person.
“Be clever. Smart. Understand our DNA. Say it in one tweet! That is your interview,” the tweet said. And another good thing about this vacancy? You don’t need a background to be the next Twitter face of Marc Jacobs. (Fashionista)
Happy Birthday, Boutique1.com!: The online shopping hub of the high-end boutique turned a year old on Sunday, and Boutique1 is offering its loyal customers a chance to win some great prizes, such as products from Missoni, The Row and Diane von Furstenberg. Shop on their website and you’ll be entered into the draw. Promotion ends on February 27, 2011.
Net-a-Porter launches web TV: When was the last time you enjoyed a programme on Home TV shopping? You didn’t. Because those perky hosts never tried to sell you amazing designer wares and showed you exclusive interviews with fashion mavens and access to the best catwalk shows.
The digital TV station housed on NET-A-PORTER.COM allows visitors to shop for their favorite designers as they browse video content unique to NET-A-PORTER. In addition, viewers can share, like, embed and comment on all videos, resulting in a highly engaging and interactive watching and shopping experience. Comprising four channels for launch – Runway, Who’s Who, Trends 101 and Flashbacks – NET-A-PORTER TV is composed of engaging fashion entertainment from the hottest runway shows, exclusive designer interviews, inspiring shoots and insider trend reports.
New features include interviews with Jonny Johansson, Swedish fashion house Acne’s dynamic Creative Director; New York celebrity and trend setter Olivia Palermo; and Vogue Japan Fashion Director and world-renowned fashion maverick, Anna Dello Russo.