What did you just say? 2010 in the words of fashion’s top leaders
“‘Made in Italy’ — who cares? It’s not a brand strength if you have to defend your work. Mine is a political statement and it comes from a personal appreciation of originality. You have to embrace the world if you want to live now.”
- Miuccia Prada on veering away from the perceived luxury of “Made in Italy” tags. (The New York Times)
But we do care if the tag says “Made in China”.