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The 6 most talked about handbags of 2010

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The Alexa by Mulberry

You know the new way to market a bag these days. Name it after someone with considerable influence and popularity and you’ve got yourself a winner.

That’s not quite what happened with Marc Jacobs’ ostrich BB bag (named after Bryanboy) but a blogger hardly had a chance in a time when people had no idea what a blog was. Mulberry picked someone more popular, and more appropriate after whom to name their bag, Alexa Chung, a model-slash-journalist-slash-TV presenter, and the handbag has been a runaway success ever since it hit the shelves at boutiques and department stores.


And new respect for patent leather has been found.

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