The 6 most talked about handbags of 2010
The Alexa by Mulberry
You know the new way to market a bag these days. Name it after someone with considerable influence and popularity and you’ve got yourself a winner.
That’s not quite what happened with Marc Jacobs’ ostrich BB bag (named after Bryanboy) but a blogger hardly had a chance in a time when people had no idea what a blog was. Mulberry picked someone more popular, and more appropriate after whom to name their bag, Alexa Chung, a model-slash-journalist-slash-TV presenter, and the handbag has been a runaway success ever since it hit the shelves at boutiques and department stores.
And new respect for patent leather has been found.