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Finally, something by Jimmy Choo anyone can afford

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The Jimmy Choo price point a little too high for you? Then you’re in luck, you might just be the right person they’re looking for to spritz their first-ever fragrance. Called simply Jimmy Choo, the new scent by the SJP’s favourite shoe brand turned lifestyle label has been launched in London and we can only count the days before it makes its way down here.

“We’ve transitioned into a lifestyle luxury brand, and it seemed like the next natural step for us. Fragrance is such an important accessory for women, I think it will have a very broad reach. Our customer is every woman,” co-founder, chief creative officer and new face of the fragrance Tamara Mellon explains the new perfume at a launch event in London.


Tamara Mellon’s still got it, no?

Jimmy Choo is a romantic scent that comes with a fruity whiff, topped with faint, sultry notes of exotic tiger orchid, sweet toffee and Indonesian patchouli. If the hopeless but vibrantly aromatic romantic isn’t your thing though, don’t feel bad. Another two fragrances by the brand are slated for release within the next two years, and you can wait until your kind of perfume comes out.

Suggested retail price has been set at $95 a bottle (~ AED 350), so that means you won’t need to take out a bank loan just to wear Jimmy Choo. Who’s planning to get a new fragrance for the new year?

1 Comment

  1. Anonymous

    March 15, 2011 at 12:27 pm

    Not yet but we will definitely let you know as soon as it hits the beauty counters here.

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