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Fashion News Round-up: Olay launches swap campaign, Modahouse private sale, H&M collaborates with a blogger

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Olay relaunches swap campaign: Two Fridays from today on January 21, Olay will be offering women in the UAE and Saudi Arabia the chance to trade in their empty moisturiser bottles in exchange for an original-sized bottle of Olay Total Effects cream.

This isn’t a free-for-all event though, as specific terms and conditions apply to this promotion. Your old moisturizer must be an anti-ageing/anti-wrinkle cream, its container must be empty, the retail price of the cream you’re bringing in should be above AED 40, and obviously it cannot be an Olay product.


Arabic video director Nadine Labaki is the newest ambassador for Olay Total Effects.

Get ready to queue up as early as 10am as this promotion is limited and will only be valid until stocks last. The trade will take place at Olay stands throughout these outlets; Mall of the Emirates, Deira City Center, Sharjah City Center and Mirdiff City Center in the UAE and the Red Sea Mall, Andalus Mall, Hayat Mall, Granada Mall, and Rashed mall in KSA.

H&M collaborates with a blogger: The fast-fashion brand has announced a collaboration with Swedish style blogger Elin Kling (she’s a big deal up there, like Tala Samman is here in the Middle East). Following the highly-successful Lanvin pour H&M project, the high-street retailer is releasing a nine-piece collection, co-designed by Kling, which we’re absolutely sure is not going to have people lining up outside the stores at 7am as Jimmy Choo and Lanvin did. But this is good news. We see the gutsy collaboration as a humble beginning of the next big thing among budget clothing chains the world over.

Modahouse invites you to a private sale: The UAE’s answer to world-renowned online luxury retailer Net-a-Porter is having a private sale week from January 15 to 22. During the promotion, Modahouse will offer further reductions on their designer wares with discounts of up to 50% off. It’s also wise to note that Modahouse is the only place where you can get Miu Miu in the UAE, so look out for that too. Give them a call at 04-3392662 for more information.

Shoe sale at Dubai Shopping Festival: The Kurt Geiger, Shoe Mart and Dumond brands from Landmark Group have announced its part-sale promotion for the upcoming Dubai Shopping Festival. From January 20, enjoy up to 75% off on select items from the brands’ Fall/Winter collections. It’s never too late to get your self a pair of knee-highs for the February chills.

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